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Incentive programs typically motivate employees by
offering a reward or prize for an accomplished goal.
That goal may be sales related, profit related or even
task related. Whatever the objective, the end result is
a motivated team and increased profits.
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Think about your audience and who will be eligible to
participate in your program: Sales members?
Corporate employees? Distributors? Suppliers?
Independent reps? Managers? Are the participants
involved directly related to the objective and
goals of your program?
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Once you've decided the eligibility of members, talk
to a group of them to find out what would
motivate them. Offering an incentive that they
don't want or need will become unproductive.
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Send frequent reminders and updates of the program's
progress. Is there a theme surrounding your program?
Choose fun promotional products that will remind the
participants about the goals. Make sure each office
involved receives a poster to either serve as a reminder
or as a chart to follow the progress of the program.
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